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Wysłany: Pią 17:33, 17 Sty 2014 Temat postu: Tzuwei Chen Answers on Taiwan |
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Tzuwei Chen Answers on Taiwan
Why has Google not been successful in Taiwan?
One important thing to keep in mind is that the Taiwan market is very different to the Western one. I used to work in Yahoo! Search as a frontend engineer and I can tell you that for every global feature rolled out, there is always customization to be done for Taiwan. So I think that in this case, Yahoo! has a better understanding of the Taiwanese market than Google. It is either that,[url=http://www.fcgeo.ca]ugg outlet[/url], or Google is not attracted by the idea of localizing UX per market.
While Western websites tend to be more minimalistic, and make use of the whitespace. Taiwan people loves to have all the information at hand, at once. In addition to that, Yahoo! has a couple of longtime local services which already has a loyal userbase. So they are attracted to the notion of portal, where they can get all the information they need within Yahoo! properties. That is why Yahoo! marketshare in Taiwan is still predominant.
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